This is a new era for broadloom

Louis de Poortere enhances its reputation as a premium producer of rugs and broadloom carpet, taking manufacture of the latter to new levels with the introduction of the Haute Couture flatweave.

Wholly deserving of its “high fashion” name, Haute Couture is classy and elegant yet fitting for use in both traditional and contemporary settings. With no fewer than 80 designs ready to hold sway in a plethora of colourways, Zig, Zag, So Chic, Coral, Karl, Giorgio, Jacob, Diamond, Miucca, Agra and Patch prove that versatility was high on the priority list when the concept of Haute Couture was born.

There really is a myriad of deign possibility with Louis de Poortere’s latest in wall-to-wall product, Haute Couture mixing wool and chenille naturals with high gloss polyester in a 2.95 metre width, whether intricate patterning, electric colour or a combination of the two is desired. With individuality being added to the home there’s no need to bow to convention, Haute Couture is a collection boasting inspiration from Morocco, Scandinavia and beyond.

Haute Couture’s exquisite surface feel is matched by its high quality felt backing, allowing for extra comfort and a simpler installation process in both domestic and contract locations. Suitable for use with underfloor heating, durable when faced with castor traffic and excellent in its sound absorption, Haute Couture may shine in the aesthetic department, but also holds practicalities in equal regard.

A culmination of years of advancements in weaving capability, this is an exciting new era for what is an established brand. Retailers can now present a carpet of class, elegance and trend-led design to customers through a unique box featuring high quality samples and imagery, as well as relevant marketing material to match. Launching in full at this year’s Decorex, Haute Couture is ready to excel at an ever-evolving Louis de Poortere.

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